99dollarmusicvideos.com

What is 99dollarmusicvideos.com? 
They are a institution that help upcoming music artist and film makers with giving them a budget of $99, this is why they are called 99dollarmusicvideos because they only allow the budget of $99 to be used but they do the best they can with the equipment and money they have but they are always in control in what they do, the artist can do anything in their music video they wish as 99dollarmusicvideo has no control over the artist apart from the $99 budget they have set.

What is their ethos?
99dollarmusicvideos ethos are to have the artist create a music video within 24 hours with only $99 but to also edit in 24 hours this allows unsigned artists and filmmakers to work together to create the music video and make the video the best they can and show off their creativity.

What types, labels and genres of music appear on their YouTube channel?
The type of genres you can find on 99dollarmusicvideos YouTube channel is more of rock and hip hop but the YouTube channel its self helps promote their song by putting it forward and getting it seen which is good as the artists shown in the music videos are all independent meaning they are not signed to any big record labels so it is hard for them to get know without some sort of help, which is what 99dollarmusicvideos does.

What is the relationship between 99dollarmusicvideos.com, their film-makers and music acts?
They get a unsigned upcoming artist with a unknown filmmaker and give them a 24 hours to film and 24 hours to edit their music videos but with only $99, this bring them together to work as a team and create something at the best of their ability.

How does 99dollarmusicvideos.com encourage audience participation?
They encourage the audience because if you have a good creative mind for a music video and your on a low budget, it still shows you that you can create a good music video with not allot of money, all you need is a good camera and around $99 to make a good looking music video.

Is it possible to make a professional quality music videos for $99?
If they are committed and deter-mend enough and put in 100% when shooting and editing than maybe, maybe not the top top professional videos, so for a top professional music video no i don't think it is i possible as you need more than $99 for locations, props, crew, equipment and clothing all that together is over $99 so no. As from the video you can see that they tried their best but the effects were not the best and just made it look bad and the acting was horrible as well it didn't seem to flow very well.

Music Videos & Record Labels

Goodwin's Ideas About Music Videos

Who is Andrew Goodwin's - Andrew Goodwin is an Australian born from Sydney Tenor, Goodwin is the man who came up with the 7 key features of music video which are.

- Illustration

- Amplification

- Contradict

- Iconography

- Star Persona

- Voyeurism

Andrew Goodwin published the ideas listed above into a book he called Dancing in the Distraction Factor which is one of his books.

- Illustration - Illustration is just simply meaning to the songs lyrics by visual. Owl city - Fireflies does this because when you watch the music video if you listen to the lyrics and watch the video you can visually see it such as when he says fireflies a little gadget has fireflies written onto it so you can see what is being said in the video when he says it so you can visually see what he is saying by the little gadget showing us the words he is saying.

- Amplification - Amplification uses performance and narrative in their music videos. Eminem - Stan does this as you can see in the video that there is a person who wants to be just like him and he constantly writes letter to Eminem/Slim Shady but he never gets them and than Stan continues to think that Eminem is ignoring him and than ends as Stan driving off a bridge with his pregnant wife into a river to drown and than Eminem relies when writing the end of the letter the letters he got were from Stan and that Stan had killed himself.

- Contradict - Contradicting music videos mean it has nothing related to the song or lyrics so it the video is basically the opposite of what the song is saying. Jessie J - Price Tag ft. B.o.B does this because when watching the music video Jessie J says its not about the money, but what do you see when she says that? Her standing underneath a tree with money hanging off the branches, this is a contradiction because it is about the money and has money on a tree in the video.

- Iconography - Iconography links the music video with the genre it is for, they give you images which trigger a broader association and you can quickly link what genre of the video it is by looking at the music video. Tyga - Switch Lanes Feat The Game, they use things that we would associate with hip hop such as cars and the things they wear such as certain hats, chains and shoes we can identify the genre easy by the visuals they give us and the way they act throughout the music video.

- Star Persona - Star persona is about the artist, the artists is the key aspect of their music video, the artist can show a development which over time will raise awareness and gain a much larger audience this gives the artist an image, such as Wiz Khalifa shown as someone who smokes weed all the time, and he keeps this representation by mentioning it in most of his songs and if we think about weed we can relate it to Wiz Khalifa because he mentions and does it in his songs so many times it just becomes something we can remember such as the Adidas logo because we instantly know what its related to.

- Voyeurism - Artists like Nicki Minaj uses voyeurism alot during her music videos, voyeurism is where the artists uses sexual behavior in there music videos, Nicki Minaj does this by wearing clothing that reveals alot and in her videos she has shots where she is twerking and sexual performances such as that, this gains a larger audience especially in men because she is using a sexual behavior which most men would find 'Interesting' to watch because it is not as boring as other music videos, it basically allows the audience to get pleasure from watching the music video because even if the song was bad the visuals we get would disguise the sound and we would automatically think of it as a good video.

- Intertextual - An interextual music video tends to have some reference to a film which uses the same use of camera language and shots, such as Iggy Azaela 'Fancy' in her music video she uses scenes from the film 'Clueless' which she used exactly the same shots and camera angles but just changed it so she and other people were in it, if you watch 'Fancy' than watch 'Clueless' you can see that the shots are exactly the same so there is a massive similarity in this and other music videos use intertextual just like Iggy has done.

Music Video Techniques

A good Stop Motion - This is a good stop motion music video because all the way throughout the music video it shows stop motion, you can tell this is stop motion because they look like allot of pictures have been put together as close as possible but not close to make it look smooth because with every shot you can see the difference between each shot, this is good because it looks like it took allot of time to to get the shots the way they wanted them to and moving the clothes and objects around the room perfectly.

 

A bad Stop Motion - is Jackie Wilson - Reet Petite as it is basically clay moving and talking to the song which might have been amazing back than but now it is out of date and that isn't the sort of the stop motion that would appeal to people because if you go on YouTube it isn't that amazing because children can do it with Lego and the music video is probably low budget as they are playing with clay and taking a picture just by slightly moving it and putting it all together, you can tell by the small pauses every time it moves.

A good Special Effects - OK Go - The Writing's On the Wall this is a good video because it doesn't have any cuts which you usually see in a music video but in this one its all in one shot but looks like it took forever as it creates an illusion which is a sort of special effect for visual as all the way through it keeps you interested because the scene keeps changing even tho its all one shot also the camera was not thrown about everywhere it was smooth at making transitions to other locations, they were able to continue to do this because once one person finished their role they took control of the camera so the other person can get into place for their shot.

A bad Special Effects -  D double E - Street-fighter riddim this video has very bad special effects even though it is based around a game and supposed to be like street fighter themed, it just looks awful if you look to the up to date songs, at 1:40 watching that part of 10 seconds looks like the song isn't even professional; something made with limited budget it hasn't got any special effects that make you go 'wow' that was awesome, its just all low budget effects that look bad which doesn't show a good representation on the artist because if this is the first song you hear from him and you watch the video you'll think all his over videos are bad so from this video he could lose a majority of the audience he could of got if the video was more professional and look good.

A good green screen - This is a good green screen music video as during the the music video she moves behind the screen and you can still see her legs and you can see the pre-recording on the screen but her legs and the pre-recording matches, at 1:45 you can see she walks behind the screen and her legs match the movement, it creates the effect that you can actually see her behind the screen but by using this technique it allows her to add graphics and effects onto the screen and change clothes.

A bad green screen - This is Michael Jackson's song 'Don't Stop 'Til You Get Enough', this is a bad green screen because there is allot going on but none of it is relevant to make the video look good also it looks bad because it has low quality, even tho people may of thought this was great at the time, it is horrible to even look at and has to much going on, if you compare it to the music videos now that contain green screen they flow with the song and fit very well but this is quite a old song and it doesn't do that, the backgrounds chosen for the green screen are too much, it would fit more if the chosen background was a location or place more realistic because it wouldn't look weird, because its always normal having something dance in front of ice cubes that look like dominoes.

Good Lip Syncing - This is good lip syncing because every time he speaks or sings it is matched with the song so it looks like he is actually singing the song from where he is but its not it was all pre-recorded in a studio, but he lip synced it very well to make it look like he was singing it as his mouth was matching the song exactly all the way through even tho with all the different shots it went into he matched the lip syncing to the song and it makes you think was he really lip syncing it cause it was that good.

Bad Lip Syncing - This is a bad lip-syncing music video because you can hear the song but it doesn't match their mouths, as they are a band its more difficult to pull of lip syncing as they will all do it at different times and this just makes it obvious that its lip syncing but when its obvious than you know its bad, when they all stand together and try to sing the same thing all there mouths move at different times but the you don't hear the extra voices or the song going out of tune so this is why you know its bad lip syncing.

Good - This is good because the song matches the beat throughout the video, either it be when you hear the beat the scene cuts to another scene or either the beat happens the background matches the song, this is good because it makes the song and the visual experience much for entertaining because you can match the to together and it makes it much more enjoyable to watch, when videos don't do this you seem to lose interest as it's not matching and you don't really get the feel of the song but because this music video does it you can get the feel of the beat and the song.

Bad - This is bad at cutting to the beat because it simply just doesn't do it, its a horrible music video with a horrible song but it just doesn't cut to the beat, the shots are too long, it hardly has any instruments playing just a piano and drum line and because the music video isn't matching you lose the interest in it, if it cut to the beat it may have a chance of actually being a good video but for the music it is just bad even though it has a large amount of viewers the song is bad and does not look or sound professional.