Who is Andrew Goodwin's - Andrew Goodwin is an Australian born from Sydney Tenor, Goodwin is the man who came up with the 7 key features of music video which are.
- Illustration
- Amplification
- Contradict
- Iconography
- Star Persona
- Voyeurism
Andrew Goodwin published the ideas listed above into a book he called Dancing in the Distraction Factor which is one of his books.
- Illustration - Illustration is just simply meaning to the songs lyrics by visual. Owl city - Fireflies does this because when you watch the music video if you listen to the lyrics and watch the video you can visually see it such as when he says fireflies a little gadget has fireflies written onto it so you can see what is being said in the video when he says it so you can visually see what he is saying by the little gadget showing us the words he is saying.
- Amplification - Amplification uses performance and narrative in their music videos. Eminem - Stan does this as you can see in the video that there is a person who wants to be just like him and he constantly writes letter to Eminem/Slim Shady but he never gets them and than Stan continues to think that Eminem is ignoring him and than ends as Stan driving off a bridge with his pregnant wife into a river to drown and than Eminem relies when writing the end of the letter the letters he got were from Stan and that Stan had killed himself.
- Contradict - Contradicting music videos mean it has nothing related to the song or lyrics so it the video is basically the opposite of what the song is saying. Jessie J - Price Tag ft. B.o.B does this because when watching the music video Jessie J says its not about the money, but what do you see when she says that? Her standing underneath a tree with money hanging off the branches, this is a contradiction because it is about the money and has money on a tree in the video.
- Iconography - Iconography links the music video with the genre it is for, they give you images which trigger a broader association and you can quickly link what genre of the video it is by looking at the music video. Tyga - Switch Lanes Feat The Game, they use things that we would associate with hip hop such as cars and the things they wear such as certain hats, chains and shoes we can identify the genre easy by the visuals they give us and the way they act throughout the music video.
- Star Persona - Star persona is about the artist, the artists is the key aspect of their music video, the artist can show a development which over time will raise awareness and gain a much larger audience this gives the artist an image, such as Wiz Khalifa shown as someone who smokes weed all the time, and he keeps this representation by mentioning it in most of his songs and if we think about weed we can relate it to Wiz Khalifa because he mentions and does it in his songs so many times it just becomes something we can remember such as the Adidas logo because we instantly know what its related to.
- Voyeurism - Artists like Nicki Minaj uses voyeurism alot during her music videos, voyeurism is where the artists uses sexual behavior in there music videos, Nicki Minaj does this by wearing clothing that reveals alot and in her videos she has shots where she is twerking and sexual performances such as that, this gains a larger audience especially in men because she is using a sexual behavior which most men would find 'Interesting' to watch because it is not as boring as other music videos, it basically allows the audience to get pleasure from watching the music video because even if the song was bad the visuals we get would disguise the sound and we would automatically think of it as a good video.
- Intertextual - An interextual music video tends to have some reference to a film which uses the same use of camera language and shots, such as Iggy Azaela 'Fancy' in her music video she uses scenes from the film 'Clueless' which she used exactly the same shots and camera angles but just changed it so she and other people were in it, if you watch 'Fancy' than watch 'Clueless' you can see that the shots are exactly the same so there is a massive similarity in this and other music videos use intertextual just like Iggy has done.
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