Music 1

Social Media - Facebook and twitter is used by many artists from big to upcoming, (Eminem) is one of these artists who likes to post his videos onto these social media sites.  Social media can be a good source for distributing music videos as it allows users to share the video to their friends and fans, this creates a larger audience for the producer(s) as more people are getting to know who they are and they may also enjoy their songs. There also come disadvantages of posting their music videos onto social media such as neither the artist of the record label earn no money as they are posting it for free but for the company of Facebook and twitter or other social media it earns them more users, this happens when the artist releases their music video onto these sites and people want to view them they must create accounts gaining more users of the institution, a disadvantage of the audience would be that they have to search for the music video instead of typing it in and it coming up straight away as on streaming websites such as YouTube.

Streaming Websites - Streaming websites are the place where you can find almost every music video you are looking for,YouTube is one of these streaming websites where I like to find music videos and it is used by many users around the world, many artists benefit off streaming websites (YouTube) because they can post their music videos onto these websites and people can watch them for free, this is good for the audience of the artist because they can watch them for free but a disadvantage for the artist because they don't earn as much money as they would do if people actually bought the song, but in some ways it does help the artist as people view it and if they like it and want to help to artist they can buy their music videos but by watching the videos they are also helping the artist because the more views they have on the video the more popular the video will become and it will get talked about or shared between people gaining a massive audience as there are millions and millions of people who use YouTube.

Artist's Websites - Artist websites is where they post music videos but they only show you small clips of the music video as they want you to buy it so the audience can watch it, this is good for the record label as they are getting paid for what the audience buy on their website like the music videos, giving short clips of music videos is very effective as it allow the audience to get a taster of what they are watching, and if they like it, they buy it. This is good for the record label and artist because the money they are getting from music videos on the artists site is going directly to them as it is their site, the bad thing for the audience may be they like the music video but they just don't have the money to spend on the music video so they wont buy it so in this case on both sides it is bad for the institution and the audience, also people may not want to buy the song and just watch the free clip and then they leave the artists websites and use streaming sites and this means the artists website will have less users as people can just watch the videos for free instead of helping the artist and record label.  http://www.kendricklamar.com/

Mainstream TV - Mainstream TV is accessible for everyone such as ITV as it is free and allows anyone to watch it so it reaches out for a wider audience which is good for the record label and artist because if they are featured on Mainstream TV they will most likely get more recognized, as any person of what age can watch it, this allows them to search up their music videos and if they want to go find a website where they can buy their music videos than they can buy it, it will allow the record label, artist and the distributor to gain some money. The artist can gain a lot of popularity by Mainstream TV as most people have TV and can watch it with their family, but the bad thing for the record label also is the timing in which the distributor decides to play it, this is because people may be working at these times at which the show is being played and won't see the music video so they may not even hear of the music video and not buy it or watch it on whatever they use, this lowers the potential of the people watching the music video and the profit they could gain.

Music Channels - Music channels are free such as 4 music which is great for the audience because they only play music videos but a downfall is they only play one genre, this is good for audience who like to listen to one genre throughout their day. A bad thing for the record label is that they don't get to choose when their song gets played, so the music video could be played when no one is at home due to school or work, this is bad because no one will watch the music video and it may go anonymous to them and not even know their is a music video and this injures the record label due to people not seeing the music video so they most likely won't buy it if they like it. It is good for the audience because when they come back from a long day they can go back home and switch the TV on and watch some music videos as everyone mainly has a TV they can go to and because its on TV it is extremely likely that a lot of people will see the music video and enjoy it and gain a wider audience, this helps because when they watch the music video and enjoy what they see they will do more research on the artist and listen to their other songs and if they like them they can buy them and this means the artist and record label are making money just by putting their music videos and the music channels.

Downloads (Legal and illegal) - Legal downloads are good for the record label and artist as legal downloads you mainly have to pay to get them so therefore the money will be going to the record label and artist instead of illegal downloads where you don't have to pay. Illegal downloads such as pirate bay is good for the audience because they can download the music video for free which means they don't have to pay for the music they want which would cost them a bit of money which they could be saving up for something else that they need but it can be negative as well as you may get a virus from doing an illegal download as the illegal downloads (distributor) is not from a legit site and can give you these viruses and this is the negative of downloading music for free when you can download it from a legit site when a legal download is legit and safe, legal download is bad for the audience because they have to pay for it but they don't have the threat of getting a virus and they are also helping the artist by giving the portion of the money to them. Pirate bay is one of the most illegal but successful sites out there that do this it has made a big name for its self as if you mentioned pirate bay to anyone they would probably tell you what it is and and has a wide audience who uses it, there must be more than a million downloads a day on pirate bay.

Direct CD/Special Edition CD/DVD Releases - A bad thing about this is that just for a special edition music video the audience have to pay a lot of money and some people just don't have that type of money to spend when they can watch it on a streaming website for free, so this is a negative for the audience, but for the record label and artist they are getting allot of money from people who are buying it as they set it at a high price, the distributor also gains money from these as they are the ones selling the artists music videos. A good thing for the audience when buying this is that with a special edition of the music video you get extras that you won't find anywhere else this allows the user to get their moneys worth but help out the artist, institution and distributor as well. http://www.discogs.com/Kelly-Clarkson-Breakaway/release/3341163 a succesful person who made a lot of money off selling CD/DVD releases was the king of pop Michael Jackson and even tho he is dead he is still selling his CD's around the world, still making money even tho he is dead, that is more than successful.