The Purpose Of Music Videos

A artist in a music video that is controversial is someone named Miley Cyrus who released a music video called wrecking ball, this is controversial because she changed her image completely from being on a channel for kids to someone who is half naked on a wrecking ball, we used to see Miley as a innocent girl but from this music video you can see their is no existence of the previous Miley who use to entertain kids. Sitting on a wrecking ball half naked is not something you would want your children to watch because its not acceptable, she has moved away, far away from her Disney days, she has completely changed her image and wants people to forget about her being a children entertainer and create a whole new image for herself more of a 'Bad girl' and this has a negative effect as people just don't understand how their kids was watching someone who had this in themselves and the negativity comes from this as their favorite actor became a half naked women on a wrecking ball swinging back and fourth.  

This is a good video that raises awareness because in the video they have a a massive setup were a small ball rolls along this setup which sets off different areas of the setup which at the end they get paint shot at them, this video is something that you go back to watch because you wonder, 'how did they do that?' and you keep watching it and you mention it to your friends to watch it and than the word gets spread more and more and people begin to talk about it and at the end the people who made it are well known because people just get mind blown when they see it and think "that's not even possible" raising awareness is good for the artist or band because they will have a larger audience and a larger audience means more fans and more fans means they are more likely to make more profit as more people are buying their songs.

Art - Art is good in music videos because it adds colour and and allows the audience to feel more free and just get lost in the video, you mainly remember the video instead of the lyrics and from Katy Perry feat. Snoop Dog - California Gurls you mostly remember the scenes as there is so much colour in it and so much happening you forget about the lyrics and just get lost in the video all you can think of when someone mentions the name to you is, 'is that the video in candy land' because all throughout the video you just remember the dancing and background etc, art in a music video also has an extended play ability as you can watch it in the future but it is also risky because if the art is not good people would not like it as it doesn't fit well with the music video, so really the art has to go with the flow of the music or it would be a mess and no one would like it and that means no one will buy it apart from the odd people so the institution and artist make hardly any profit.

Extended Play-ability - Michael Jackson thriller is a well known song that everyone knows as he was the king of pop everyone around the world knew who he was as he was the best of the best at what he done and from this song everyone knew the dance to it and even now it gets played allot and people still like it, this is why it has an extended play ability because people still want to watch it and at the time the video was a bit weird so it had people talking and now if someone asked their parents what song had the biggest success they would probably mention Michael Jackson's Thriller and than search it up and listen to it, it also has one of the biggest hits on YouTube and if you typed Michael Jackson on YouTube or Google Thriller will be up there as it has one of the most viewed and searched music videos even tho it is an old video and since Michael Jackson is dead but people still buy his albums.

(Explain why its still a good video)

Synergy - This was important for the music artist and the for the film as it helped boost up more sales, it is important to use synergy because it helps bond with the audience and allows it to become more entertaining as James Bond has great films and when you make a soundtrack for a great film its going to be a great song which people would want to search up and download, its good for both the film and music video because if you play the soundtrack and asks where did you get it from you'll probably mention the film you got it from also so in both ways its a win win for the music and film as they both together are creating a greater audience which couldn't be achieved without synergy 

Another example - This is another example of synergy and is a good one because it aims for lower aged audience than probably James Bond because its now teenage mutant ninja turtles, adults can watch this but it was mainly based for a lower aged audience but this is a good because its uses big successful artists and a successful TV show and put them together to create a great soundtrack for a great film, both the artist and film probably made huge profit from this as big artists and big film have been put together persuading people to watch it, the music video contains footage from the film which also helps at persuading people who have never heard of the film because they have put the best clips from the film into the music video.